Dr. Jung-Wan Lee holds a PhD in Business Administration (Marketing) and Advanced Degrees in Management (MBA) and Electronic Commerce (MSc) with solid applied backgrounds in International Business and Management. His teaching interests focus on technology marketing, international marketing, innovation management, international business and management. He authored four books on Entrepreneurship and Small Business Management. He has published widely on Cross-Cultural Marketing, Customer Satisfaction, Electronic Commerce, Technology Marketing, Entrepreneurship, International Business and Trade in refereed academic journals and books. He has substantial experience in research and teaching on technology marketing, innovation management and international business in Korea, USA, China and Kazakhstan.