Ian is Business Development Director and Director of the Centre for Innovation Management and Enterprise in the School of Business and Law. He specialises in Marketing, Employability and Entrepreneurship, lecturing across a broad range of Post Graduate Programmes. His research interests include entrepreneurship, marketing and strategic development within SME’s, Digital buyer behaviour and strategies and Sustainability issues. He has a number of publications in these areas. He has extensive practical experience in the advertising/media industry. He has operated as a consultant to a number of European organisations, SMe’s and has also set up and run his own SME and consultancy practice. As Director of CIME he also is responsible for a number of European Projects. Ian is also directly responsible for Employability issues.
University of East London (University Square Stratford), 1 Salway Rd, London, England E15 1NF, United Kingdom