Biography
Dr Wong Chee Hoo is a Professor at INTI International University with over twenty years of experience in the media industry, where he has collaborated extensively with multinational corporations to deliver impactful marketing and communication campaigns. He holds a PhD in Marketing from the Graduate School of Management at University Putra Malaysia and has been with INTI International University since 2018. His academic profile is further strengthened by his role as Associate Editor of the Journal of Business and Social Science (JoBSS). Professor Wong has published over 90 articles in Scopus-indexed journals, demonstrating his significant and sustained contribution to marketing and business research, as well as his strong integration of industry expertise with academic scholarship.
Location
INTI International University, Malaysia
