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Dr Anuj Kumar (Rushford Business School) Switzerland

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Biography

Dr. Anuj Kumar works as Head of Research and Associate Professor, at Rushford Business School, Switzerland. He is also associated with INTI International University, Malaysia as a Research Fellow (Honorary Role). His significant thrust areas are marketing, international business, and general management. He has completed an M.Sc. in International Business from University College Dublin, Michael Smurfit Graduate Business School, Ireland (Ranked among the top 200 colleges of the world – QS World ranking). He has completed PhD from Aligarh Muslim University (Central University). He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Dr. Kumar has over eighty publications (Scopus- 43, ABDC- 25, Web of Science- 20, SCI-3). He has published several cases in Emerald Emerging Case Studies (Scopus), International Social Science Journal (ABDC-B and Scopus), Small Enterprise Research (Scopus and Web of Science), Case Centre-UK, and other reputed Scopus, ABDC, and Web of Science journals.

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  • English
  • Hindi
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Research Interest/Publications

1. Kumar, A., Gupta, N. and Bapat, G. (2023), "Who is making the decisions? How retail managers can
use the power of ChatGPT", Journal of Business Strategy, Vol. ahead-of-print No. ahead-of print.
https://doi.org/10.1108/JBS-04-2023-0067 (ABDC-B, Scopus)
2. Pujari, P., Gupta, N. and Kumar, A. (2023), "A technopreneurial venture’s dilemma with product
selection", Emerald Emerging Market Case Studies, Vol. 13 No.2 https://doi.org/10.1108/EEMCS-07
2022-0254 (Scopus)
3. Kumar, A. et al., 2022. Smart manufacturing systems: a futuristics roadmap towards application of
industry 4.0 technologies. International Journal of Computer Integrated Manufacturing.
(ABDC-B, Scopus, Web of Science, SCI, UGC-CARE-II),
https://doi.org/10.1080/0951192X.2022.2090607
4. Yaja, M., Kumar, A. & Swamy, G. A., 2022. Barriers to tourism participation: A case of first generation
local community service providers. International Social Science Journal. (ABDC-B, Scopus, Web of
Science, SCI, UGC-CARE-II), (Case Study) https://doi.org/10.1111/issj.12390
5. Yaja, M., Kumar, A., Swamy, G.A. and Rout, H.B., 2023. Is homestay service an ideal business
opportunity for women? International Social Science Journal, 73(248), pp.463-477,
https://doi.org/10.1111/issj.12409 (ABDC-B, Scopus)
6. Bhoyar, S., Bhoyar, P., Kumar, A. & Kiran, P., 2024. Enhancing applications of surveillance through
multimedia data mining. Journal of Discrete Mathematical Sciences and Cryptography, 27(3), pp.
1105-1120. https://doi.org/10.47974/JDMSC-1947 (Scopus-Q1)
7. Yaja, M. & Kumar, A., 2021. An empirical study of marketing of SMEs in the tourism sector. Small
Enterprise Research, Vol. 28, Issue 3, pp. 314-328. (ABDC-C, Scopus, Web of Science,
UGC-CARE-II), https://doi.org/10.1080/13215906.2021.1962396
8. Kumar, A., Gupta, N., Shaikh, A. & Pujari, P., 2021. Milkiana Cattle feed- an entrepreneurial saga of
business integration: case study. Small Enterprise Research, (ABDC-C, Scopus, Web of Science,
UGC- CARE-II), https://doi.org/10.1080/13215906.2021.2000484 (Case Study)
9. Kumar, A., Syed, A.A. and Pandey, A., 2021. Adoption of online resources to improve the marketing
performance of SMES. Asia Pacific Journal of Health Management, 16(3), pp.137
144, https://doi.org/10.24083/apjhm.v16i3.1009 (Scopus, Web of Science and UGC CARE-II)
10. Kumar, A., Madaan, G., Sharma, P. and Kumar, A., 2021. Application of disruptive technologies on
environmental health: An overview of artificial intelligence, blockchain and internet of things. Asia
Pacific Journal of Health Management, 16(4), pp.251-259,
https://doi.org/10.24083/apjhm.v16i4.1297 (Scopus, Web of Science and UGC CARE-II)
11. Kumar, A., Pujari, P., Bhalerao, K. and Sagi, S., 2022. Lessons learned: Academia's tryst with
pandemic-mental and physical health impacts. Asia Pacific Journal of Health Management, 17(2),
pp.1-7, https://doi.org/10.24083/apjhm.v17i2.1813 (Scopus, Web of Science and UGC CARE- II)
R

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