Dr Saira Sultana (University of Bedfordshire) UK

Senior Lecturer with an extensive teaching experience in a diversity of units at a variety of HE levels. Her disciplinary focus is on qualitative research methods as well as strategy and marketing. She is an internationally minded educator with a Doctor of Philosophy in Social Media Marketing from University of Bedfordshire. Her research interest is in Social Media Marketing and Consumer Behaviour. Saira is a Senior Fellow in the Higher Education Academy (SFHEA), holds a Certified Management and Business Educator (CMBE), a Member of the Chartered Institute of Marketing (CIM) and Quality Assurance Agency (QAA).