Biography
Dr. Avinandan Mukherjee is Professor and Chairperson of the Marketing Department in the School of Business, Montclair State University, NJ, USA. He is an expert on Services Marketing, Pharmaceutical Marketing, Digital Marketing, Healthcare Management and Sustainable Marketing. He has published more than 100 scholarly articles in academic journals, conference proceedings, edited books and monographs. His research has been published in leading international journals including Journal of Retailing, Journal of Business Research, Journal of the Operational Research Society, Communications of the ACM, Service Industries Journal, Journal of Services Marketing, Journal of Marketing Management, International Journal of Advertising and European Journal of Marketing
Location
New Jersey, USA