Biography
PROFESSOR PHILIP KOTLER—widely regarded as the "Father of Modern Marketing"—is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularizing the concept of the marketing mix, Kotler has authored over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, Entrepreneurial Marketing, Transformative Marketing, Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, Advancing the Common Good in 2019, and Brand Activism: From Purpose to Action, and Winning at Innovation.
Location
Chicago, Illinois, United States