Biography
Dr. Chirag Rathod has successfully cleared the UGC-NET examination and holds a doctoral degree in Management, specializing in Retail and Brand Management. With an extensive career spanning 22 years across academia, government, and industry, he has actively participated in numerous national and international workshops, seminars, and conferences.
He previously served as Project Manager at The Centre for Entrepreneurship Development (Industries and Mines Department, Government of Gujarat), where he played a key role in managing entrepreneurial initiatives across the state. He has mentored numerous entrepreneurs, guiding them in establishing their businesses and making informed decisions.
A distinguished researcher and supervisor, Dr. Rathod specializes in Startups, Entrepreneurship, MSMEs, Consumer Research, Retail Brand and Promotion Management, Trends in Retailing, Services Marketing, and Brand Management. He has published and presented over 45 research papers in national and international journals and conferences, earning recognition with multiple best paper awards.
Dr. Rathod has also contributed as a reviewer and session chair in national and international conferences. As a visiting and expert faculty at reputed institutions, he has conducted workshops on Research Methodology, Data Analysis, and Marketing Research Techniques, focusing on the application of software tools in data analysis. Additionally, he has delivered expert lectures at prominent management institutions and conducted Management Development Programs in collaboration with various industries.
He has also served as a visiting faculty for Hospital Management at HNGU, Patan, and Gujarat Technological University, Ahmedabad. Currently, Dr. Chirag Rathod is the Professor and Principal at Smt. S. B. Patel Institute of Business Management.
Location
Smt. S. B. Patel Institute of Business Management, Gujarat, India
